A Rhetorical Analysis Of The Charleston Animal Society

In Bitzers piece â€Å"The Rhetorical Situation† a rhetorical situation is described to be composed of three different key concepts. The first being exigence, exigence being the reasoning behind why the situation is happening in the first place. The second is the audience, which is who it is directed towards. The last point is constraints, anything that would influence the situation that is taking place. The Charleston Animal Society has a website with lots of information about their organization which is an example of a rhetorical situation The text found had a link to a website which is the â€Å"What We Do† tab of the Charleston Animal Society. This page has a brown background set behind the white text with the logo in the top left and a†¦show more content†¦This means that regardless of how the animal is they will not euthanize it compared to other shelters where if an animal gets to a certain point they will put it down. (The logo of the kill free program they run) The next point to the rhetorical situation is the audience. In the case of the Charleston Animal Society their main demographic is people who are pet owners or pet lovers. Using advertisements that make people feel empathy for the animals which makes the targeted people want to donate and help their cause. The typical age group of these people tends to be younger and with the use of technology as their main source of information the targeted people have to be a little tech-savvy. CAS has multiple fundraisers throughout the year that the people that want to help can, which raises money for the organization and helps the sheltered animals The final part of a rhetorical situation is the constraints of the piece of literature. With this webpage there are a few things that can contribute as constraints. One being the fact that there is a lot of information on the page with a few varying sections. Another would be the fact that it is online which would require the viewer to hav e to understand how to use technology which could cut out a demographic from adopting pets. A confusing part about this webpage is that it has a logo in the top left corner which is of the organization but on the webpageShow MoreRelatedLogical Reasoning189930 Words   |  760 PagesReasons ................................................................................................ 236 Deceiving with Loaded Language ................................................................................................... 238 Using Rhetorical Devices .................................................................................................................. 240 Review of Major Points .............................................................................................